Keynote from Brian Meyers from Fat American Manufacturing at Gemba Summit 2025
Brian Meyers, owner of Fat American Manufacturing, delivered a powerful keynote at Gemba Summit 2025 that challenged conventional thinking about lean transformation. Opening his presentation wearing a blindfold adorned with an American flag and eagle, Meyers used this striking visual metaphor to illustrate what every lean leader experiences: the feeling of moving forward without a clear map, navigating obstacles, and trusting the process even when you can’t see the destination. His message was clear-lean transformation isn’t a straight line from point A to point B, and that’s exactly as it should be.
Over the past 14 months, Meyers has transformed his 20-year-old batch-and-queue operation into a flowing lean enterprise, learning hard lessons along the way. His presentation wasn’t about theory or perfection; it was about the messy, uncomfortable reality of change and the unwavering commitment required to make it stick. Drawing from his own experiences-complete with video evidence of improvements, setbacks, and yes, even burning binders in the company parking lot-Meyers shared three essential rules that have guided his transformation journey and can help any leader navigate their own path forward.
Watch keynote
Listen to Keynote with GembaTalk Podcast
Key takeaways
1. Never Go Backwards
Once you make an improvement, that becomes the new standard. Meyers learned this lesson when an employee created a digital solution to replace bulky binders of standard operating procedures, only to find someone had retrieved the old binders “just in case.” The temptation to keep backup plans is universal, but it undermines commitment to improvement. If a new process fails, the answer isn’t to revert-it’s to improve again.
2. Total and Unwavering Commitment
Meyers invoked the story of Hernán Cortés, who burned his ships upon landing in the New World, eliminating any possibility of retreat. While dramatic, the principle applies to lean transformation: if you leave escape hatches open, people will use them. True commitment means removing the option to return to old ways, even when the new path feels uncomfortable or uncertain.
3. Focus on Burden and Flow
Rather than chasing the eight wastes individually, Meyers discovered that burden and flow are the root causes creating those wastes. When employees are burdened-reaching, bending, struggling with poor processes-they become frustrated and burnt out. When work doesn’t flow, inventory accumulates, defects multiply, and customers wait. One disgruntled employee who dismissed lean as “rah rah bullcrap” became a believer after his team simply removed the burdens from his area without requiring him to embrace the philosophy first.
4. Learn from Those Who’ve Gone Before
Meyers credited Ryan Tierney with lighting his “mind on fire” and setting him on the lean path. Throughout his transformation, he followed leaders like Tierney and Oliver Conger, trusting that their guidance would help him navigate the blindfold journey. Even industry leaders like Toyota are learning daily, currently exploring AI integration in completely uncharted territory.
5. Action Beats Understanding
Meyers emphasized moving quickly from learning to doing. The faster you go from understanding a principle to putting it into action, the faster it will stick. Don’t just collect ideas-implement them immediately upon returning to work. As he put it on his YouTube channel “Lean by Doing,” the philosophy is simple: “We do lean, we just do it.”
6. A Bold Vision for the Midwest
Inspired by Ryan Tierney’s declaration to make Ireland the next Japan, Meyers made his own bold commitment: to make the Midwest the next Ireland. He’s already working with five to seven companies within hours of his location, creating pull and driving momentum. His message to the Gemba Summit audience was clear-we all start with a blindfold on, but we have to earn the right to take it off together.
Speaker details
Gemba Summit News & Updates
Want to join the lean revolution?
Then sign up for Gemba Summit newsletter, and you’ll be the first to know when, where and how to be part of the movement.