{"id":3013,"date":"2025-10-30T13:48:26","date_gmt":"2025-10-30T13:48:26","guid":{"rendered":"https:\/\/gembadev.3rddigital.com\/learn\/?page_id=3013"},"modified":"2025-11-19T13:03:30","modified_gmt":"2025-11-19T13:03:30","slug":"brand-gemba-summit-toolkit","status":"publish","type":"page","link":"https:\/\/gembadocs.com\/learn\/brand-gemba-summit-toolkit\/","title":{"rendered":"Gemba Summit &#8211;  Brand &amp; Marketing toolkit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3013\" class=\"elementor elementor-3013\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4768d19 e-flex e-con-boxed e-con e-parent\" data-id=\"4768d19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c64f80 elementor-widget elementor-widget-heading\" data-id=\"0c64f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Your LEAN Brand &amp; Marketing toolkit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da773dc elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"da773dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Below is a set of resources, links and tips to help you on your lean brand and marketing journey. \u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c2e70f e-con-full e-flex e-con e-child\" data-id=\"6c2e70f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8a93883 e-con-full e-flex e-con e-child\" data-id=\"8a93883\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfcd5f elementor-widget elementor-widget-image\" data-id=\"ecfcd5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/elementor\/thumbs\/Fergal_Head-01-scaled-1-rdyzha3sfrdrpteti7ttz0ptovkjh25fkb3ld5gp3w.png\" title=\"Fergal_Head-01-scaled.png\" alt=\"Fergal_Head-01-scaled.png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60c8260 elementor-widget elementor-widget-text-editor\" data-id=\"60c8260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Fergal Hughes<\/strong><br \/>Lean Designer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2828265 e-con-full e-flex e-con e-child\" data-id=\"2828265\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a87ad3 elementor-widget elementor-widget-image\" data-id=\"8a87ad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/elementor\/thumbs\/GembaDocs-Favicon512px-featured-rdyzhji6c3qmxx15zbw3nycfmqa7m16qxlmg5x2ram.png\" title=\"GembaDocs-Favicon512px-featured.png\" alt=\"GembaDocs-Favicon512px-featured.png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5ff55 elementor-widget elementor-widget-text-editor\" data-id=\"0e5ff55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Elizabeth Chesney<\/strong><br \/>Marketing Director<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd8c082 e-flex e-con-boxed e-con e-parent\" data-id=\"bd8c082\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b39f1f0 e-con-full e-flex e-con e-child\" data-id=\"b39f1f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfae978 elementor-widget elementor-widget-heading\" data-id=\"cfae978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Lite Sheet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a38621b elementor-widget elementor-widget-text-editor\" data-id=\"a38621b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Here&#8217;s examples to help you with inspiration, application and brand clarity ideas for helping anyone adopt your brand consistency:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce22e68 e-flex e-con-boxed e-con e-parent\" data-id=\"ce22e68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ab43fb e-con-full e-flex e-con e-child\" data-id=\"3ab43fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-324b918 elementor-widget elementor-widget-image\" data-id=\"324b918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blog.gembadocs.com\/wp-content\/uploads\/2025\/10\/GembaDocs-Lite-Brand-Sheet-2025-v2.pdf\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1240\" height=\"692\" src=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/GD-Brand-Lite-Sheet-JPG-2025.jpg\" class=\"attachment-full size-full wp-image-3001\" alt=\"\" srcset=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/GD-Brand-Lite-Sheet-JPG-2025.jpg 1240w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/GD-Brand-Lite-Sheet-JPG-2025-600x335.jpg 600w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/GD-Brand-Lite-Sheet-JPG-2025-1080x603.jpg 1080w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/GD-Brand-Lite-Sheet-JPG-2025-768x429.jpg 768w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b805e elementor-widget elementor-widget-heading\" data-id=\"f8b805e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">GembaDocs<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f007a67 elementor-widget elementor-widget-heading\" data-id=\"f007a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/blog.gembadocs.com\/wp-content\/uploads\/2025\/10\/GembaDocs-Lite-Brand-Sheet-2025-v2.pdf\">View PDF &gt;<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6bd66 elementor-widget elementor-widget-heading\" data-id=\"3d6bd66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/blog.gembadocs.com\/brand\">Live brand page &gt;<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b68236 e-con-full e-flex e-con e-child\" data-id=\"7b68236\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45b8500 elementor-widget elementor-widget-image\" data-id=\"45b8500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blog.gembadocs.com\/wp-content\/uploads\/2025\/10\/FH-Design-Brand-Sheet.pdf\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/FH-Design-Brand-Sheet-scaled-1.jpg\" class=\"attachment-full size-full wp-image-3017\" alt=\"\" srcset=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/FH-Design-Brand-Sheet-scaled-1.jpg 2560w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/FH-Design-Brand-Sheet-scaled-1-600x338.jpg 600w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/FH-Design-Brand-Sheet-scaled-1-1080x608.jpg 1080w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/FH-Design-Brand-Sheet-scaled-1-768x432.jpg 768w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/FH-Design-Brand-Sheet-scaled-1-1536x864.jpg 1536w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/FH-Design-Brand-Sheet-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9924514 elementor-widget elementor-widget-heading\" data-id=\"9924514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Fergal Hughes<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e538967 elementor-widget elementor-widget-heading\" data-id=\"e538967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/blog.gembadocs.com\/wp-content\/uploads\/2025\/10\/FH-Design-Brand-Sheet.pdf\">View PDF &gt;<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56e834b e-flex e-con-boxed e-con e-parent\" data-id=\"56e834b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a24d46 e-con-full e-flex e-con e-child\" data-id=\"8a24d46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64db297 elementor-widget elementor-widget-image\" data-id=\"64db297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blog.gembadocs.com\/wp-content\/uploads\/2025\/10\/Marketing-Wasteland-Brand-Lite-Sheet-2025.pdf\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"459\" src=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Marketing-Wasteland-Brand-Lite-Sheet-2025-JPG-scaled-1-1080x620.jpg\" class=\"attachment-large size-large wp-image-3018\" alt=\"\" srcset=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Marketing-Wasteland-Brand-Lite-Sheet-2025-JPG-scaled-1-1080x620.jpg 1080w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Marketing-Wasteland-Brand-Lite-Sheet-2025-JPG-scaled-1-600x344.jpg 600w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Marketing-Wasteland-Brand-Lite-Sheet-2025-JPG-scaled-1-768x441.jpg 768w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Marketing-Wasteland-Brand-Lite-Sheet-2025-JPG-scaled-1-1536x881.jpg 1536w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Marketing-Wasteland-Brand-Lite-Sheet-2025-JPG-scaled-1-2048x1175.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-104cc5f elementor-widget elementor-widget-heading\" data-id=\"104cc5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marketing Wasteland<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2be316b elementor-widget elementor-widget-heading\" data-id=\"2be316b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/blog.gembadocs.com\/wp-content\/uploads\/2025\/10\/Marketing-Wasteland-Brand-Lite-Sheet-2025.pdf\">View PDF &gt;<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3191441 e-con-full e-flex e-con e-child\" data-id=\"3191441\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14619a1 e-con-full e-flex e-con e-child\" data-id=\"14619a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-deba0df elementor-widget elementor-widget-heading\" data-id=\"deba0df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing Waste:\nBuild a Brand System for Clarity that Runs Itself<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-115edbb elementor-widget elementor-widget-text-editor\" data-id=\"115edbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Elizabeth has done a deep dive article about how to reduce the &#8216;where is the logo&#8217; headache, and create a brand system that works for <strong><a href=\"https:\/\/marketingwasteland.com\/stop-asking-for-the-logo-build-a-brand-system-that-runs-itself\/\">everyone on her blog<\/a><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25b9d6d e-flex e-con-boxed e-con e-parent\" data-id=\"25b9d6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-889f41e e-con-full e-flex e-con e-child\" data-id=\"889f41e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35d7c93 elementor-widget elementor-widget-image\" data-id=\"35d7c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blog.gembadocs.com\/wp-content\/uploads\/2025\/10\/GembaSummit-Brand-Sheet-1.pdf\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/GembaSummit-Brand-Sheet-scaled-1-1080x608.jpg\" class=\"attachment-large size-large wp-image-3019\" alt=\"\" srcset=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/GembaSummit-Brand-Sheet-scaled-1-1080x608.jpg 1080w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/GembaSummit-Brand-Sheet-scaled-1-600x338.jpg 600w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/GembaSummit-Brand-Sheet-scaled-1-768x432.jpg 768w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/GembaSummit-Brand-Sheet-scaled-1-1536x864.jpg 1536w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/GembaSummit-Brand-Sheet-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c44fd8 elementor-widget elementor-widget-heading\" data-id=\"7c44fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Gemba Summit<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c935c elementor-widget elementor-widget-heading\" data-id=\"a9c935c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/blog.gembadocs.com\/wp-content\/uploads\/2025\/10\/GembaSummit-Brand-Sheet-1.pdf\">View PDF &gt;<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32ba61c e-con-full e-flex e-con e-child\" data-id=\"32ba61c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4783ddb elementor-widget elementor-widget-image\" data-id=\"4783ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Elizabeth-Brand-Sheet-1080x608.png\" class=\"attachment-large size-large wp-image-3020\" alt=\"\" srcset=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Elizabeth-Brand-Sheet-1080x608.png 1080w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Elizabeth-Brand-Sheet-600x338.png 600w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Elizabeth-Brand-Sheet-768x432.png 768w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Elizabeth-Brand-Sheet-1536x864.png 1536w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Elizabeth-Brand-Sheet.png 1601w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d44f81 elementor-widget elementor-widget-heading\" data-id=\"6d44f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Below Two<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e70b4 elementor-widget elementor-widget-heading\" data-id=\"49e70b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The original Lite Brand Sheet that sparked it all<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6a0bb4 e-flex e-con-boxed e-con e-parent\" data-id=\"a6a0bb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f771563 elementor-widget elementor-widget-text-editor\" data-id=\"f771563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re wanting to develop your own brand standard (a full brand) with it&#8217;s own brand lite sheet, <a href=\"mailto:fergal@fhdesign.co.uk\"><b>drop Fergal a message<\/b><\/a>.<\/p><p>If you want tips and advice for adoption, <strong><a href=\"https:\/\/www.linkedin.com\/in\/belowtwostudio\/\">give Elizabeth a follow<\/a><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd21de8 e-flex e-con-boxed e-con e-parent\" data-id=\"cd21de8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-618a061 elementor-widget elementor-widget-heading\" data-id=\"618a061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tools<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b9cca4 e-con-full e-flex e-con e-child\" data-id=\"8b9cca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d865f46 e-con-full e-flex e-con e-child\" data-id=\"d865f46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b558e elementor-widget elementor-widget-heading\" data-id=\"24b558e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b80412 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6b80412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">HubSpot<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Monday.com<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Figma<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Canva<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Captivate<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Semrush<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Frame.io<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Vimeo<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Veed<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10a1fab e-con-full e-flex e-con e-child\" data-id=\"10a1fab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e362af3 elementor-widget elementor-widget-heading\" data-id=\"e362af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI &amp; Automation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d5c1c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"12d5c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ChatGPT Pro<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Claude<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Zapier<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Make<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Monday.com<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-157d080 e-flex e-con-boxed e-con e-parent\" data-id=\"157d080\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-948029b elementor-widget elementor-widget-heading\" data-id=\"948029b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Top Tips<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c27b33 e-con-full e-flex e-con e-child\" data-id=\"1c27b33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a76cc25 e-con-full e-flex e-con e-child\" data-id=\"a76cc25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88f6006 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"88f6006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-th\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M149.333 56v80c0 13.255-10.745 24-24 24H24c-13.255 0-24-10.745-24-24V56c0-13.255 10.745-24 24-24h101.333c13.255 0 24 10.745 24 24zm181.334 240v-80c0-13.255-10.745-24-24-24H205.333c-13.255 0-24 10.745-24 24v80c0 13.255 10.745 24 24 24h101.333c13.256 0 24.001-10.745 24.001-24zm32-240v80c0 13.255 10.745 24 24 24H488c13.255 0 24-10.745 24-24V56c0-13.255-10.745-24-24-24H386.667c-13.255 0-24 10.745-24 24zm-32 80V56c0-13.255-10.745-24-24-24H205.333c-13.255 0-24 10.745-24 24v80c0 13.255 10.745 24 24 24h101.333c13.256 0 24.001-10.745 24.001-24zm-205.334 56H24c-13.255 0-24 10.745-24 24v80c0 13.255 10.745 24 24 24h101.333c13.255 0 24-10.745 24-24v-80c0-13.255-10.745-24-24-24zM0 376v80c0 13.255 10.745 24 24 24h101.333c13.255 0 24-10.745 24-24v-80c0-13.255-10.745-24-24-24H24c-13.255 0-24 10.745-24 24zm386.667-56H488c13.255 0 24-10.745 24-24v-80c0-13.255-10.745-24-24-24H386.667c-13.255 0-24 10.745-24 24v80c0 13.255 10.745 24 24 24zm0 160H488c13.255 0 24-10.745 24-24v-80c0-13.255-10.745-24-24-24H386.667c-13.255 0-24 10.745-24 24v80c0 13.255 10.745 24 24 24zM181.333 376v80c0 13.255 10.745 24 24 24h101.333c13.255 0 24-10.745 24-24v-80c0-13.255-10.745-24-24-24H205.333c-13.255 0-24 10.745-24 24z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340dd03 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"340dd03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use visual templates to lock down consistency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a07556 e-con-full e-flex e-con e-child\" data-id=\"0a07556\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ce391 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b3ce391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-laptop-code\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M255.03 261.65c6.25 6.25 16.38 6.25 22.63 0l11.31-11.31c6.25-6.25 6.25-16.38 0-22.63L253.25 192l35.71-35.72c6.25-6.25 6.25-16.38 0-22.63l-11.31-11.31c-6.25-6.25-16.38-6.25-22.63 0l-58.34 58.34c-6.25 6.25-6.25 16.38 0 22.63l58.35 58.34zm96.01-11.3l11.31 11.31c6.25 6.25 16.38 6.25 22.63 0l58.34-58.34c6.25-6.25 6.25-16.38 0-22.63l-58.34-58.34c-6.25-6.25-16.38-6.25-22.63 0l-11.31 11.31c-6.25 6.25-6.25 16.38 0 22.63L386.75 192l-35.71 35.72c-6.25 6.25-6.25 16.38 0 22.63zM624 416H381.54c-.74 19.81-14.71 32-32.74 32H288c-18.69 0-33.02-17.47-32.77-32H16c-8.8 0-16 7.2-16 16v16c0 35.2 28.8 64 64 64h512c35.2 0 64-28.8 64-64v-16c0-8.8-7.2-16-16-16zM576 48c0-26.4-21.6-48-48-48H112C85.6 0 64 21.6 64 48v336h512V48zm-64 272H128V64h384v256z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e5e01 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b1e5e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Build an external brand landing page<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6d41b4 e-con-full e-flex e-con e-child\" data-id=\"a6d41b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-204d5a6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"204d5a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-image\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm-6 336H54a6 6 0 0 1-6-6V118a6 6 0 0 1 6-6h404a6 6 0 0 1 6 6v276a6 6 0 0 1-6 6zM128 152c-22.091 0-40 17.909-40 40s17.909 40 40 40 40-17.909 40-40-17.909-40-40-40zM96 352h320v-80l-87.515-87.515c-4.686-4.686-12.284-4.686-16.971 0L192 304l-39.515-39.515c-4.686-4.686-12.284-4.686-16.971 0L96 304v48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dfe583 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9dfe583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create a brand sheet and put it everywhere<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8cc0ec e-con-full e-flex e-con e-child\" data-id=\"d8cc0ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb87297 e-con-full e-flex e-con e-child\" data-id=\"fb87297\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e17177 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9e17177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-images\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M480 416v16c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V176c0-26.51 21.49-48 48-48h16v208c0 44.112 35.888 80 80 80h336zm96-80V80c0-26.51-21.49-48-48-48H144c-26.51 0-48 21.49-48 48v256c0 26.51 21.49 48 48 48h384c26.51 0 48-21.49 48-48zM256 128c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-96 144l55.515-55.515c4.686-4.686 12.284-4.686 16.971 0L272 256l135.515-135.515c4.686-4.686 12.284-4.686 16.971 0L512 208v112H160v-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5038a86 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5038a86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Test small, test often - don't rebrand dramatically<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea510c4 e-con-full e-flex e-con e-child\" data-id=\"ea510c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c79e30 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3c79e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-049a61a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"049a61a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Appoint brand champions in every team<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96629b5 e-con-full e-flex e-con e-child\" data-id=\"96629b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0828d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fc0828d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-exclamation\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 432c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80zM25.26 25.199l13.6 272C39.499 309.972 50.041 320 62.83 320h66.34c12.789 0 23.331-10.028 23.97-22.801l13.6-272C167.425 11.49 156.496 0 142.77 0H49.23C35.504 0 24.575 11.49 25.26 25.199z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8adf3fc elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8adf3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get your company name right first<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea73cf elementor-widget elementor-widget-heading\" data-id=\"0ea73cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Full Takeaways<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb754cf e-con-full e-flex e-con e-child\" data-id=\"fb754cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d84bc85 e-con-full e-flex e-con e-child\" data-id=\"d84bc85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178ce06 elementor-widget elementor-widget-heading\" data-id=\"178ce06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clarity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ad113 elementor-widget elementor-widget-text-editor\" data-id=\"52ad113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Design is inherently lean problem-solving<\/strong> &#8211; Visual hierarchy, typography, and colour communicate messages before words are read, eliminating &#8220;waiting waste&#8221; when customers have to figure out what you do<\/li>\n<li><strong>Legibility \u2260 clarity<\/strong> &#8211; A readable font doesn&#8217;t guarantee good communication; brands need vision, mission, values, and tone of voice to maintain connection with customers (Jaguar&#8217;s rebrand lost luxury heritage despite being &#8220;easy to read&#8221;)<\/li>\n<li><strong>Visual signals strengthen recognition<\/strong> &#8211; Strategic design elements (like Amazon&#8217;s smile\/A-Z arrow) create subconscious brand associations that appear consistently across all touchpoints and marketing materials<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86c3ef8 e-con-full e-flex e-con e-child\" data-id=\"86c3ef8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd2611 elementor-widget elementor-widget-heading\" data-id=\"5bd2611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consistency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eac9646 elementor-widget elementor-widget-text-editor\" data-id=\"eac9646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Standardization prevents variation<\/strong> &#8211; Without templates and standards (brand sheets, Canva templates, PowerPoint themes), teams create inconsistent materials that dilute brand recognition<\/li>\n<li><strong>Accessibility drives autonomy<\/strong> &#8211; When brand resources are readily available (QR codes, web pages, ERP links), employees can apply branding correctly without gatekeeping or bottlenecks<\/li>\n<li><strong>Consistency compounds over time<\/strong> &#8211; Repetition and reputation equal recall and recognition; people can only retain three companies in their mindset when making purchasing decisions<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-004cb16 e-con-full e-flex e-con e-child\" data-id=\"004cb16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46c30d5 elementor-widget elementor-widget-heading\" data-id=\"46c30d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Continuous Improvement <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7782e46 elementor-widget elementor-widget-text-editor\" data-id=\"7782e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Feedback loops prevent costly mistakes<\/strong> &#8211; Regular brand health checks (every 2 months post-rebrand, every 6 months for established brands) ensure guidelines are followed and evolve appropriately<\/li>\n<li><strong>A\/B testing drives optimization<\/strong> &#8211; Data analysis of campaigns (email performance, YouTube thumbnails, social media) reveals what&#8217;s working and informs iterative improvements<\/li>\n<li><strong>Small iterations beat big overhauls<\/strong> &#8211; Tropicana lost 20% sales and $30 million in two months from over-simplification; continuous testing and refinement prevent such disasters<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85a1dd2 e-flex e-con-boxed e-con e-parent\" data-id=\"85a1dd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7955dbb elementor-widget elementor-widget-heading\" data-id=\"7955dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connect<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91bba21 e-con-full e-flex e-con e-child\" data-id=\"91bba21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5efdf96 elementor-widget elementor-widget-link-in-bio-var-4\" data-id=\"5efdf96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"link-in-bio-var-4.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-link-in-bio e-link-in-bio-var-4 is-full-width\">\n\t\t\t<div class=\"e-link-in-bio__content\">\n\n\t\t\t\t\t\t<div class=\"e-link-in-bio__identity\">\n\t\t\t\t\t\t\t\t\t<div class=\"e-link-in-bio__identity-image e-link-in-bio__identity-image-profile has-style-circle\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"559\" src=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Fergal-Hughes.jpg\" class=\"e-link-in-bio__identity-image-element\" alt=\"\" srcset=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Fergal-Hughes.jpg 559w, https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/2025\/10\/Fergal-Hughes-150x150.jpg 150w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"e-link-in-bio__bio\">\n\t\t\t\t<h2 class=\"e-link-in-bio__heading\">Fergal Hughes<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"e-link-in-bio__description\">Lean Brand Designer<\/p>\t\t\t<\/div>\n\t\t\t\n\t\t<div class=\"e-link-in-bio__ctas has-type-button\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/fhdesign.co.uk\/\" target=\"_blank\" rel=\"noopener \" class=\"e-link-in-bio__cta is-type-button 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320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"e-link-in-bio__bg\">\n\t\t\t\t<div class=\"e-link-in-bio__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4e1fc3 e-flex e-con-boxed e-con e-parent\" data-id=\"f4e1fc3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-361907a e-con-full e-flex e-con e-child\" data-id=\"361907a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d955f7 elementor-widget elementor-widget-image\" data-id=\"7d955f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gembadocs.com\/learn\/wp-content\/uploads\/elementor\/thumbs\/QR-Charity-rdyzks280b0yg19e7p3l0u77fmeq1rpegnxhw06wxw.jpg\" title=\"QR-Charity.jpg\" alt=\"QR-Charity.jpg\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d26944 e-con-full e-flex e-con e-child\" data-id=\"6d26944\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a792616 elementor-widget elementor-widget-heading\" data-id=\"a792616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summit Charity: Charis Cancer Care <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4974c30 elementor-widget elementor-widget-text-editor\" data-id=\"4974c30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Charis Cancer Care is an award winning holistic cancer care center, based just outside of Cookstown overlooking the beautiful Lough Fea.<\/p><p>They are the Gemba Summit&#8217;s charity partner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e041fe1 elementor-widget elementor-widget-text-editor\" data-id=\"e041fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Scan the QR code to donate today.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A set of resources, links and tips to help you on your lean brand and marketing journey. <\/p>\n","protected":false},"author":1,"featured_media":1235,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-3013","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gemba Summit Lean Brand and Marketing Session Pack | GembaDocs | Lean Cave<\/title>\n<meta name=\"description\" content=\"A set of resources, links and tips to help you on your lean brand and marketing journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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